The ratings for the Summer Olympics in Rio are way down from the London Games in 2012
Clive Mason/Getty Images
According to Nielsen's live-plus-same-day data (via Ad Age), NBC's tape-delayed broadcast received a 13.9 household rating. That's the lowest viewership since the Barcelona Games in 1992 had a 13.8 rating.
The Rio opening was down 36% from the London Games in 2012, and didn't even top the biggest summer sports draw in the US of this year, a title still held by Game 7 of the NBA Finals, which had 31 million viewers (the Rio opening had 26.5 million).
The slow start for the games continued on Saturday, when the 20.7 million viewership was down 28% from the first Saturday of the London Games.
But hopefully when numbers come in for Sunday, there will be an improvement. That was the first night US swimmer Michael Phelps hit the pool and won the 19th gold medal of his career while participating in the 4x100 relay.
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- 9 health benefits of drinking sugarcane juice in summer
- 10 benefits of incorporating almond oil into your daily diet
- From heart health to detoxification: 10 reasons to eat beetroot
- Why did a NASA spacecraft suddenly start talking gibberish after more than 45 years of operation? What fixed it?
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market