This company with a 26-year-old CEO is being called Lululemon for hipsters

Outdoor Voices wants to be Lululemon's next major competition.

The young, chic athleisure brand launched in 2012 and has since been gaining traction and attention - especially on Instagram, where it has more than 33,000 followers.

The founder of Outdoor Voices is 26 year-old Tyler Haney.

With its high-wasted pants and tiny crop tops, the company appears to be targeting young hipsters with its women's line. The brand also has a men's line. 

Here's what we know about Outdoor Voices.