BI India Bureau15 Sep 2023, 15:23
Foreign OTT (over the top) players in India are looking at ways and means to increase their viewership, which currently is in the region of 50 million. After Prime Video deepened its partnership with Dharma Productions, Netflix has decided to join hands with Yash Raj Films (YRF) for a new multi-year creative partnership. The two iconic entertainers will collaborate to create films and series to bring defining stories to audiences in India and across the world.