UGG is becoming a luxury brand
The footwear and apparel company recently revealed its newest collection.
The new boots are described as, "sleeker, more fashion-forward silhouette, with more refined features and a slimmer, more contoured construction," in a press release.
Customers can purchase the shoes starting August 6, 2015; different styles retail anywhere from $250 t0 $295.
This is a steep hike compared to the most classic UGG style, which retails for $155.
"We chose to offer a slimmer fit to our customers to give them more flexibility in their fashion choices - to be able to step into the most chic situations without having to sacrifice UGG comfort," said Leah Larson, UGG's Creative Director, in the release.
The brand tapped iconic model Carolyn Murphy as the face of its new collection because she's 'elegant and refined' like the new boots.
Murphy views the new collection as a shift away from traditional styles and a push towards high-end fashion for the company.
"This boot that everybody has these connotations around, but here's a new spin on it. The silhouette and the cut are different and it's more fashion fashion," Murphy told Fashionista.
The limited-edition line was designed in Italy with goat suede and Merino Twinface. The boots also feature a leather heel.
The brand, "chose to manufacture the Classic Luxe collection exclusively in Italy, to reflect the premium Italian craftsmanship that entices women around the world," said Larson in the release.
There are two styles, 'Abree' and 'Karissa', that come in a number of colors and variations.
Murphy has fronted campaigns for top designers worldwide, and she sees a correlation in the luxury market between the new UGG's collection and some of the brands she's previously worked with.
"This [Ugg] woman, and then the Oscar [de la Renta] woman are [both] very much who I am. It probably speaks to a lot of women out there. We all have this duality," she told Fashionista. "I'm the nature girl that's out surfing and riding my horses and reading books and I need that reprieve of sorts - but I also really love putting on a great beautiful gown."
The model even ventured so far to say the new UGG boot is 'the new Converse'.
- Rupee jumps 9 paise to 83.37 against US dollar in early trade
- Top 10 destinations to visit in India for nature and wildlife lovers in 2024
- People intolerant of other religions are more likely to reject science, study asserts
- 7 reasons why cucumber can be your summer weight loss friend
- 8 refreshing kulfis you must try this summer
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market