We visited the hot retailer that affluent teen girls are obsessed with - here's what we found
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Mallory Schlossberg/Business Insider
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Teens are obsessed with the store.
The company has a massive Instagram presence - its USA account has over 3 million followers alone - which certainly is a huge reason for its popularity.
But Brandy Melville is a far cry from the apparel stores that defined many millennials' teen years.
Here's what it's like to shop there. It reveals plenty about teens today.
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