We went to one of Target's new urban stores and saw the company's vision for the future of retail

Mark Matousek/Business Insider

Target's new Herald Square location opened earlier in October.

• Target is launching smaller, more streamlined stores in major metropolitan areas.
• The stores are tailored to their locations with customized inventory and decor.
• They also highlight products from Target private labels and partnerships.
• When we visited the new Herald Square location, we noticed how Target is trying to appeal to a younger and more fashionable demographic while introducing features that hint at the future of retail.

In an effort to appeal to customers who live in major metropolitan areas, Target is opening small-format stores in some of the biggest cities in the United States, including New York, Los Angeles, and Chicago. The stores are designed to reach consumers who live in densely populated areas, far from full-size Target stores.

In addition to their condensed size, the small-format stores feature customized inventory and decor, and some will offer same-day delivery services. Target plans to have more than 75 small-format stores running by 2019.

We visited the new Herald Square location last week to see how Target adapted its sprawling megastores to an urban environment.