Why it's time to get excited about Chipotle's Asian concept restaurant
ShopHouse/Facebook
ShopHouse Southeast Asian Kitchen will open its first two locations in the city on November 13 and December 8, reports Chicagoist.
ShopHouse uses a Chipotle-inspired model of mix-and-matching a standardized formula, but with a Vietnamese and Thai twist. Instead of asking for a burrito, bowl, salad or tacos, at ShopHouse customers choose from jasmine or brown rice, chilled rice noodles, or salad. Then, Chipotle-style, they add meats such as chilled chicken satay and grilled steak laab, vegetables, sauces, garnishes, and toppings.
Chicago will be the third city with a ShopHouse presence. The chain currently has 11 locations in Washington, DC, and Los Angeles.
"When we open up a new restaurant, it behaves a lot like Chipotle 12 years, 15 years ago, when we went into a new market where it's an unfamiliar brand. It takes a while for customers to figure out what ShopHouse is," Chipotle's CFO John Hartung said in the company's third quarter earnings call earlier in October. "We're seeing some very strong comps in the markets that we've opened."
Customers seem to be responding pretty positively to the brand so far online. In both Los Angeles and Washington, D.C., Yelp reviewers tend to rate the restaurants an average of 3.5 stars.
- RBI Governor Das discusses ways to scale up UPI ecosystem with stakeholders
- People find ChatGPT to have a better moral compass than real humans, study reveals
- TVS Motor Company net profit rises 15% to ₹387 crore in March quarter
- Canara Bank Q4 profit rises 18% to ₹3,757 crore
- Indegene IPO allotment – How to check allotment, GMP, listing date and more
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market