Why McDonald's Doesn't Sell Veggie Burgers
ReutersWhite Castle recently announced it would start selling veggie sliders.
The company joins fast food chains like Burger King and Chipotle in appealing to vegetarian consumers.
But Venessa Wong at Bloomberg Businessweek writes that McDonald's doesn't offer veggie burgers because no one buys them.
The chain has tried launching vegetarian burgers on numerous occasions, without success, CEO Don Thompson told investors in 2011.
"We ended up serving four a day," Thompson said.
Darren Tristano, executive vice president at Technomic, told Businessweek that offering vegetarian options can increase the likelihood that meat-eating customers will come to your chain.
"If options like a veggie burger exists, it reduces the veto vote and gives everyone in the party a chance to order what they want," he said.
Burger King has offered a veggie burger for years, while Chipotle launched its Sofritas tofu chili last year.
McDonald's has vegetarian options in India, including a veggie McMuffin and a fried vegetarian patty with cheese.
- 6 reasons why you should visit Ladakh this summer
- TVS iQube gets a new variant priced under ₹1 lakh, ST variant gets a bigger battery
- As English players begin their premature IPL exodus, Gavaskar calls for action against England Cricket Board
- Top 10 destinations for river rafting in India in 2024
- Should you enrol your child in an online university like IGNOU?
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market