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A Chipotle-style pizza chain endorsed by LeBron James is becoming a huge threat to Domino's and Pizza Hut

Melia RobinsonNov 4, 2016, 20:44 IST

Melia Robinson/Business Insider

Build-your-own pizza chain Blaze Pizza should worry traditional pizza retailers from Pizza Hut to Domino's. The LeBron James-backed company has gone from an idea in 2011 to nearly 160 locations nationwide, with an additional 94 restaurants in the pipeline.

The company racked up $130 million in 2016 sales through September, up 86% year over year. Revenue is on track to hit $300 million in 2017, according to a company spokesperson.

We visited Blaze Pizza's Fremont, California, restaurant to see whether the pizza really is fit for a king - King James, that is.