A former top military official has a wooden box with a sobering reminder about Gold Star families
However, one former leader's use of a particular hashtag has a more personal message - a reminder of the lives lost in US conflicts and the burden that Gold Star families must bear.
Martin Dempsey, former chairman of the Joint Chiefs of Staff under President Barack Obama and a retired Army general, has on several occasions used the phrase "#MakeItMatter" on Twitter.
During a speech honoring US service members in 2015, Dempsey gave insight to what the phrase means to him and for the families of the soldiers who served under his command during Operation Iraqi Freedom.
"On my desk, less than 100 yards from where we stand, sits a small wooden box," Dempsey said at the time. "And inside that box, there's small laminated cards with a picture of every service member lost in Iraq under my command from 2003 to 2004."
"And on that box are inscribed three simple words, 'Make It Matter.'"
Dempsey commanded the 1st Armored Division during a fierce period of the Iraq War - his box contains 132 cards.
"I carry three of those cards in my pocket at all times," Dempsey continued. "That's all the inspiration I need to try to make my decisions matter, to make their sacrifices matter, to make my life matter. The lives and the sacrifices of those we honor today matter. They matter to me, and they matter to our nation."
Dempsey keeps in touch with the troops' family members on a regular basis.
During a farewell ceremony for Dempsey in 2015, Obama remarked on Dempsey's tradition:
"I've always been fond of the Marine Corps saying 'Semper Fidelis' … Always Faithful," Dempsey said in a speech. "They don't just say it … they live it."
"For Marines, then and now, it's more ethos than slogan," Dempsey added. "So too, the words 'we will never forget' are more than just a slogan."