Kramer has led Accenture's global marketing and communications team since 2021, with a remit that extends across brand, advertising, content, digital marketing, social media, and corporate and financial communications.
Prior to joining Accenture she held executive roles at creative agencies BBDO and DDB.
Kramer cited three interconnected topics that she, and many CMOs, are focused on today —efficiency, data, and automation in the form of generative AI.
"Marketers and communicators need to continue to become more efficient, not only in the work we do, but also efficiency of message and insight," she said. "Data is the key to that efficiency, it's the fuel for curiosity and creativity."
Kramer said that digital innovation puts marketers in a "wonderful but challenging position."
"There's so much disruption and shifting that marketing and communications are in the center of," she said. "There's also recognition of the toll all that takes on a quite emotional, high-EQ set of people."