2. Cooking site Epicurious thought they could help people chill out about the Boston Marathon bombing by promoting some recipes on Twitter. Brands have made inappropriate marketing jokes on Twitter before, but Epicurious raised the bar. "Whole-grain cranberry scones!"
Perhaps the most insensitive and tacky response to the Boston Marathon tragedy?: http://t.co/FtFnuVoqDc by @epicurious #ScrewYourScones
— Statman Jon (@Statman_Jon) April 18, 2013
Here's a lesson on how NOT to tweet: Epicurious Tweets Inappropriately after Boston Marathon Tragedy - http://t.co/uKGWY0CJ0i
— CBarrows (@CBarrows) April 19, 2013
Rotten #PR! @epicurious preys on Boston Marathon news to promote. Guess "class" isn't a #brand trait. http://t.co/3uuulWdc0n @unmarketing
— Heather Watters (@HeatherWatters) April 16, 2013
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