scorecardCYBER CATEGORY: Under Armour — I Will What I Want (Agency: Droga5 New York)
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  4. CYBER CATEGORY: Under Armour — I Will What I Want (Agency: Droga5 New York)

CYBER CATEGORY: Under Armour — I Will What I Want (Agency: Droga5 New York)

This campaign saw supermodel Gisele pummeling a punchbag while real comments from social media were displayed in the background. Online, viewers could see the comments appear in real time. The Cyber jury said the category this year was about how technology has empowered a strong human narrative, and helped to spread an idea that has an influence on behavior.

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