B.J. Novak explains why lists are taking over the internet

B.J. Novak is best known for playing Ryan Howard on "The Office." He was also a producer and writer on the show, and has penned two books.

Recently, he's embraced a new form of writing: lists.

Last year, Novak teamed up with Dev Flaherty (the former Fab.com SVP) and launched The List App. The app, which recently re-branded itself as li.st, allows users to make lists on any topic they want, well beyond groceries and laundry.

Imagine Medium.com, but where all of your thoughts are in list-form.

Lists are all over the internet. Ranking movies, TV shows, and albums, amongst other things, just seems natural nowadays. You could say that lists are having a moment.

Novak, who recently spoke to INSIDER, agrees.

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