3 Gen Z entrepreneurs in college use their business earnings to cover school and living costs. Here's how they do it.

Shriya Bhattacharya ,Jennifer Ortakales DawkinsJun 23, 2022, 16:30 IST

From left to right: Sidney Wang, Ali Dieguez, and Declan Black.Sidney Wang, Ali Dieguez, and Declan Black

Gen Z is paying double what boomers paid for college, and experts say costs will keep rising.
Now Gen Z students who are also entrepreneurs are using their profits for education expenses.

Even though college tuition rates have recently dropped in some states, the overall cost of higher education in the US is still expensive.

A 2021 report by Georgetown University's Center on Education and the Workforce found that between 1980 and 2020, the average price of tuition, fees, and room and board for an undergraduate degree increased by 169%. What's more, prices have soared across all types of institutions: Data from U.S News & World Report found that over the past 20 years, tuition increased by 144% at private colleges, 171% at public colleges for out-of-state students, and 211% at public colleges for in-state students.

Right now, Gen Z is paying double what boomers paid for college, according to a 2021 report by GoBankingRates, a money-management company. Scholarships don't cover every cost, leading some college students — who also happen to be entrepreneurs — to use their business earnings to pay for tuition, room and board, books, and personal expenses.

"I definitely would not have been able to afford college without it," Sidney Wang told Insider. The 21-year-old is in her third year at San Jose State University in California, majors in design studies, and taps the revenue from her online Etsy store — GemsbySidney — to pay for college expenses. "It just feels really good when you purchase something you made with your own money."

Insider spoke to three Gen Z entrepreneurs in college to see how much of their earnings go toward education and living expenses.

Sidney Wang's love of jewelry led to an online Etsy shop that's booked $35,488 so far this year.

The 21-year-old's sales this year are expected to exceed what she booked in 2021.Sidney Wang

Sidney Wang was making minimum wage at a milk-tea company in August 2020 when she decided to open her own jewelry business. That same month, she opened an online Etsy shop called GemsbySidney.

Business started booming in January 2022, when one of her TikTok videos promoting the Etsy shop went viral and accumulated almost 600,000 views. Before that, the shop's success primarily came from word of mouth; Wang's family and friends told other people about her shop. She also posted consistently on Instagram and TikTok, but said that her accounts gained many more followers after her video went viral.

From January to June of this year, she booked $35,488 in sales, Insider verified with documentation. By the end of 2022, she expects to earn $47,000 — $14,000 more than last year.

"I didn't think my business was going to blow up the way it did," she said.

Wang said a lot of the money she makes from her Etsy shop goes towards paying her current college expenses: Her tuition is usually $3,900 a semester and rent is $550 a month. She also recently bought a car with her earnings.

"It's all 100% from my business," she said.

Sidney Wang was making minimum wage at a milk-tea company in August 2020 when she decided to open her own jewelry business. That same month, she opened an online Etsy shop called GemsbySidney.

From January to June of this year, she booked $35,488 in sales, Insider verified with documentation. By the end of 2022, she expects to earn $47,000 — $14,000 more than last year.

I didn't think my business was going to blow up the way it did, she said.

It's all 100% from my business, she said.

Declan Black's freelance UX-design work on Fiverr earned him $3,956 in the last four months

Declan Black completes anywhere from two to 10 projects a week on Fiverr.Declan Black

When Declan Black graduated high school in May 2020, he was concerned about the pandemic's impact on hiring in the user-experience (UX) design industry.

"We were all kind of thrown into an unfortunate circumstance in the hiring market," he said. "Because of that, we had to find different opportunities than full-time jobs to continue building our portfolios."

Black, who enrolled at Butler University in Indiana, set up a profile on Fiverr — a marketplace for freelance services — last year as a way to build his experience in UX design and generate income for college expenses. As an incoming sophomore, he expects his costs to increase as he moves off of campus.

"I'm trying to build up funds to be ready for that," he said. "I won't be earning as much during the school year, so I'm trying to make up for that now."

In the past four months, he's earned $3,956 through Fiverr, which Insider verified with documentation. Black said he's used 85% of the money he's made from sales on expenses like books, fees for campus activities, and other costs that his financial aid doesn't cover.

Today, he typically completes two to 10 projects a week, but the income varies: one week it might be $200, and another week it might be $2,000.

"It gives a great sense of security," he said.

When Declan Black graduated high school in May 2020, he was concerned about the pandemic's impact on hiring in the user-experience (UX) design industry.

We were all kind of thrown into an unfortunate circumstance in the hiring market, he said. Because of that, we had to find different opportunities than full-time jobs to continue building our portfolios.

I'm trying to build up funds to be ready for that, he said. I won't be earning as much during the school year, so I'm trying to make up for that now.

Today, he typically completes two to 10 projects a week, but the income varies: one week it might be $200, and another week it might be $2,000.

It gives a great sense of security, he said.

Ali Dieguez combined her passions for fitness and thrifting into a resale business that booked $13,740 in sales last year.

Ali Dieguez resells clothing on Poshmark.Ali Dieguez

Ali Dieguez always enjoyed thrift shopping while she was in college: On her way home from the gym, she'd stop by the thrift store next door to find pre-owned brand-name athletic wear. When she'd find a few pairs of Lululemon leggings that weren't her size, she'd post them on Poshmark, a resale platform.

But it wasn't until she returned from her semester abroad that she realized resale could provide viable income and flexibility around her busy schedule. She started selling activewear on Poshmark in January 2020.

Months later, demand for casual clothes picked up during the pandemic. "The one thing that people were trying to do was work out in quarantine," she said.

As governments lifted restrictions, Dieguez broadened her inventory to other clothing like dresses and denim. She also lists items on other resale platforms such as eBay, Mercari, Depop, and Curtsy to tap the wide scope of customers.

In 2021, Dieguez made $13,740 in sales on Poshmark, which Insider verified with documentation. The 23-year-old put $3,668 of her earnings toward her tuition at San Diego State University last year.

To manage both school and her business, Dieguez meticulously scheduled her classes, gym time, homework, Muay Thai training, and resale work. Typically, she woke up at 5 a.m. and went to bed around 7 p.m. "I was kind of boring," she said. "I had the same schedule basically every day, but it worked."

She finished her last semester at San Diego State University in May 2022 and plans to complete her bachelor's degree in kinesiology after one more summer course. To continue her career in wellness, she's saved much of her resale earnings to enroll in a one-year massage-therapy program in the fall.

"I wouldn't be eligible for any financial aid," she said. "But I'm able to pay all my tuition upfront because of the money I've saved from reselling."

Months later, demand for casual clothes picked up during the pandemic. The one thing that people were trying to do was work out in quarantine, she said.

In 2021, Dieguez made $13,740 in sales on Poshmark, which Insider verified with documentation. The 23-year-old put $3,668 of her earnings toward her tuition at San Diego State University last year.

To manage both school and her business, Dieguez meticulously scheduled her classes, gym time, homework, Muay Thai training, and resale work. Typically, she woke up at 5 a.m. and went to bed around 7 p.m. I was kind of boring, she said. I had the same schedule basically every day, but it worked.

I wouldn't be eligible for any financial aid, she said. But I'm able to pay all my tuition upfront because of the money I've saved from reselling.

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3 Gen Z entrepreneurs in college use their business earnings to cover school and living costs. Here's how they do it.

Sidney Wang's love of jewelry led to an online Etsy shop that's booked $35,488 so far this year.

Declan Black's freelance UX-design work on Fiverr earned him $3,956 in the last four months

Ali Dieguez combined her passions for fitness and thrifting into a resale business that booked $13,740 in sales last year.