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Cutting Down On Choice Is The Best Way To Make Better Decisions

Carolyn CutroneJan 11, 2013, 03:10 IST

Paul Israel via flickr Americans make 70 different choices a day on average, so it's easy to see why some people can be indecisive.

Columbia Business School Professor Sheena Iyengar gave a TED talk about how to make choosing easier.

The choices you make affect your purchases, your work, your business, and your saving and financial habits.

With so many decisions taking time out of consumers' and business owners' already busy schedules, a larger problem emerges: choice overload.

Here are the reasons why having too many choices is a bad thing.