Design a t-shirt, fund a campaign

India has emerged as a fertile ground for many budding start-ups and medium enterprises. While a majority of these have resorted to equity investors and venture capitalists for funding, the idea of crowd-funding has largely remained untapped. It’s considered more a donation. However with the recent start-up boom it’s becoming essential to pull up one’s socks and look beyond conventional funding sources for business ideas or awareness campaigns.

SMEs can’t often afford to offer products and services in online marketplace models due to the lack of infrastructure and technical expertise. While platforms like Shopify do allow access to online e-commerce start-up models, what if you need these only for a limited period of time?

Jack of all Threads is a platform that allows one to design t-shirts online which they can then promote using social media. The website takes care of logistics, production, customer support, finance and technology while the money raised goes to the organization. There are in-house designers waiting to help if you do need assistance.

To sum it up, “Jack of all Threads makes it easy and accessible for people to become creative entrepreneurs”, Co-Founder Yash Vardhan Kanoi says.

The website has hosted around 2500 campaigns a month since it’s inception, with over 500 new users joining every month. This includes NGOs like Akshaya Patra Foundation, CRY, Teach For India and Make A Difference that find it convenient to fund their campaigns.

(Image credit: Indiatimes)