+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Rappers Drake and 21 Savage could pay millions from their new 'Her Loss' album profits to Vogue in lawsuit over fake magazine cover

Nov 10, 2022, 05:24 IST
Business Insider
Prince Williams/Getty Images
  • Rappers Drake and 21 Savage have been hit with a lawsuit from 'Vogue' magazine publisher Condé Nast.
  • The publisher is asking for at least $4 million from the rappers or triple the profits from their album.
Advertisement

Vogue magazine publisher Condé Nast is suing rappers Drake and 21 Savage over a fake cover they created to promote the release of their joint album.

The rap duo's album, titled "Her Loss," was released Friday, but the project was preceded by an announcement Oct. 22 and then a faux press tour rollout that included a fake Saturday Night Live performance, a staged NPR Tiny Desk concert, and a fake Vogue magazine cover.

On Monday, Condé Nast filed a 30-page lawsuit against the artists arguing their publicity campaign was "built entirely on the use of Vogue" trademarks.

According to NPR, the publisher is seeking at least $4 million from the accused or triple the profits from their album — whichever is higher.

If Condé Nast wins the suit, the duo could pay well over $4 million for their phony cover. Drake's 2021 album, Certified Lover Boy, raked in an estimated $6 million from Apple Music streams alone, Parade reported.

Advertisement

Condé Nast is also seeking a preliminary injunction and temporary restraining order to stop the rappers from using the fake magazine cover to market the album, as well as damages for trademark infringement, NPR reports.

In a now-deleted Instagram post to his 124 million followers, Drake thanked Vogue and Condé Nast's Global Chief Content Officer Anna Wintour for the feature.

Courtesy of Pop Base

According to the lawsuit, the rappers printed and distributed the "counterfeit" magazine and plastered posters of the cover in "North America's largest metropolitan areas."

Condé Nast alleges its counsel demanded the pair "cease their infringing activities" as early as Oct. 31, but nothing was done, the suit reads.

The duo's fake NPR Tiny Desk concert posted to Twitter was much more well received by its originator. In the video, the rappers appeared to be in the iconic studio gearing up to perform.

Advertisement

"let's do it forreal tho," a tweet from NPR Music's Twitter account read.

A tweet from Complex Music that once included the video of the rappers' fake Saturday Night Live performance has since been altered to no longer display the performance.

"This media has been disabled in response to a report by the copyright owner," an attached message read.

It's unclear whether or not Drake and 21 Savage sold fake Vogue magazines for profit, but copies were distributed in several cities. The cover also was posted on walls on some city streets.

"All of this is false. And none of it has been authorized by Condé Nast," the Vogue publisher said in the lawsuit.

Advertisement
Next Article