Fashion designer Max Azria has died at the age of 70

• Fashion designer Max Azria has died at the age of 70 after battling lung cancer.
• Azria founded BCBGMAXAZRIA in 1989 and in 1998 acquired French fashion label Herve Leger.
• He is survived by his wife and six children.
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Fashion designer Max Azria has died at the age of 70 after battling lung cancer.

The founder of BCBGMAXAZRIA is survived by his wife and six children. He died Monday in a hospital in Houston, Texas, Women's Wear Daily reports.

Azria founded BCBGMAXAZRIA in 1989 and in 1998 acquired French fashion label Herve Leger. He also launched a younger label, BCBGeneration.

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