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Five Guys' franchisees founded a grilled cheese shop - and now it's expanding

Hollis JohnsonApr 12, 2017, 21:22 IST

Hollis Johnson

April 12 is a special day: National Grilled Cheese Day.

And where better to grab one than a "grilled cheeserie"? Now that grilled cheese concept Melt Shop has comfortably ensconced itself in Manhattan, it's looking to expand - mostly targeting malls, which is an interesting move given the uncertain future of food courts.

Yet the chain's parent company, Aurify Brands, is no stranger to scaling up. With a massive Five Guys franchise group in New York, Melt Shop has some serious experience behind it.

Melt Shop has four locations in Manhattan, so I decided to head over to one to see if the chain has what it takes to make it nationwide.