Inside the super-luxury London flats that have 'pizza lifts' in the bedrooms
But indoor swimming pools, personal cinemas, bars and clubs set inside homes are becoming pretty ordinary.
Sometimes it's just about taking it to the next level.
Business Insider got to take a look into one of the latest set of flats for super-rich, which sold for a total £16.5 million.
And the added bonus - a personal "pizza lift" in every apartment that delivers meals straight from a nearby restaurant to your bedroom.
Take a look inside some of the flats sold by Beauchamp Estates and CBRE Residential.