13 popular online startups you can now find at Target — including Casper, Harry's, and Gravity

Target carries many skincare and beauty brands, but it's a little harder to come by clean, vegan, and sustainable products. Versed, with its large variety ranging from cleansing balm to mineral sunscreen, is changing that trend. Its bestsellers are the moisturizing gel-cream, which is light and bouncy without making your face oily, and the clarifying serum, which keeps breakouts at bay with willow bark extract and zinc. The mineral sunscreen is also one we stock up on, here's our full review.

Gravity makes our favorite weighted blanket, as well as other products designed to help you fall asleep, like a weighted sleep mask and a memory foam pillow. Though there are now many weighted blanket brands hoping to take up precious real estate on your bed, Gravity is arguably the first to kick off the sleep and relaxation movement and has the high-quality, comfortable blankets to prove it.

Partake's cookies are not only tasty but also free of the top eight allergens, making them safe for kids (and adults) with food sensitivities. They were created by a mom who couldn't find delicious snacks for her daughter who has serious food allergies. You'll be able to choose from birthday cake, chocolate chip, and cookie butter flavors — or, get all three, just to be safe.

We've reviewed nearly all of Casper's mattresses, and now you can easily add your favorite into your cart alongside your other Target purchases. The breathable percale Cool Sheets and soft, supportive pillow are also popular choices from the online sleep startup.

Bark, the company behind dog treat and toy subscription BarkBox, sells adorable individual pet products through Target. If you're not sure whether you want to commit to the subscription, you can get a preview here. Check back often for seasonal themed toys and creative treat flavors like Hawaii Luau Roast Pork and Chicago Hot Dog. Profits from its Snacks That Give Back collection support local animal rescues. Read our review of BarkBox here for an idea of what to expect with Bark.

Native is aluminum- and paraben-free natural deodorant that's safer for your body and comes in a variety of nice scents. Unlike other deodorants, it doesn't leave a sticky residue and for some users, it lasts even longer than traditional deodorants. It's our top pick for the best natural deodorants, check out our full review here.

Men's grooming brand Harry's is best known for its high-quality and affordable razors and shaving sets, though it's also broken into haircare and bodycare. Restock on sharp razor blades, treat your skin to gentle body washes, or style your hair to perfection with putty and waxes. Its paraben-, phthalate-, and aluminum-free formulas are better for your body, while its prices are friendly on your wallet.

These sleek, stylish, and lightweight electric toothbrushes from Quip are American Dental Association-approved. I've been using it for more than two years and I'm still impressed. The soft-bristle brush isn't too harsh on your gums, and it pulses every 30 seconds for two minutes to guide your toothbrushing routine.

Rocketbook makes innovative, eco-friendly notebooks for the digital age. Using its special pen, you write in the notebook, send its contents to your favorite cloud service, wipe the page clean, then start over. There are multiple styles and versions to suit your needs, whether you're taking notes for school, business meetings, or personal use. Here's our full review.

GIR nails the design of a common kitchen tool. Its super heat-resistant silicone spatulas are strong, flexible, and easy to clean — which is why you'll find yourself using it for all your mixing needs and throwing out your old, inferior spatulas. Other noteworthy products from the brand are the silicone lids with strong suction and the Mini Tool Set.

Another oral care startup gracing the shelves at Target is Hello, whose claim to fame is natural, fluoride-free whitening toothpaste. They contain ingredients like aloe vera and coconut oil, and taste great, too. If you're interested in the cleaning and whitening power of activated charcoal, it also offers charcoal toothpaste and mouthwash.

Founded by a former elite endurance athlete, Primal Kitchen was born from the inability to find healthy and delicious salad dressing. Its offerings include mayonnaise and dressings made with avocado oil, and at Target, supplement powders that contain collagen to support your bones, skin, and hair.

If you can never remember to drink water throughout the day, you might need the Hidrate Spark, a smart water bottle that tracks your water intake and reminds you to meet your daily water intake goal. It connects to fitness and health apps like Apple Health, Fitbit, and MyFitness Pal.