Everlane's line of $68 stretch denim never gets baggy — here's what we thought after putting them to the test, and what to consider before ordering
- Everlane released its Authentic Stretch denim, one year after the launch of their first-ever denim line.
- Authentic Stretch comes in three styles: High-Rise Cigarette ($78), Mid-Rise Skinny ($68), and High-Rise Skinny ($68).
- We tried them out to see if Everlane's claims of a stretch jean with a classic denim feel held up in real life.
In September 2017, Digital Age wunderkind Everlane released its first-ever line of jeans made from Japanese denim. The waitlist — a companion to any big Everlane launch — tapped out at about 45,000 people.
One year later, Everlane followed up with a new denim line dubbed the Authentic Stretch.
Authentic Stretch is essentially exactly what it sounds like: stretch denim that actually looks like denim. It comes in three styles (high-rise cigarette, mid-rise skinny, and high-rise skinny) in either regular or ankle lengths. Styles are offered in three or four classic colors per style (black, washed black, mid blue, and dark wash blue). Prices are unusually affordable, ranging from $68 - $78.
This line seeks to avoid the fatal trajectory of stretch denim that looks something like this:
At first, they're comfortable like sweatpants and slimming like only a stretchy, form-fitting material can be. The world is your oyster; there are no stairs too steep or meals too big. After a few hours of wear, though, the same pair is bagged out, loose, and has gone from the best to the worst pair that you own.
Everlane has achieved what we've all been looking for — denim that looks like rigid and substantial, but can stretch and mold throughout the day without becoming too lose, pockets that are actually usable, and prices that are half of what we pay for similar pairs. You can read our full individual experiences below, but the consensus of the Insider Reviews women is this: Everlane has a big success on their hands.
Like the rest of Everlane's offerings, the denim is also notable for its transparency in process and pricing. The Authentic Stretch Denim jeans cost $68 - $78, but the company estimates they'd be priced at $170 if sold in traditional retail. The jeans are also manufactured in a LEED-certified factory that recycles 98% of its water to the point where you could drink a glass, relies on alternative energy sources, and repurposes byproducts in order to address the concerns of clean water, clean energy, and clean waste.
If you're concerned about how Authentic Stretch performs in person, read our thoughts below before deciding to pick a pair up for yourself.
Here's what we thought of the Authentic Stretch denim in our everyday lives:
Mara Leighton, Insider Reviews senior reporter: Authentic Stretch High-Rise Skinny, Black, $68
Remi Rosmarin, Insider Reviews intern: Authentic Stretch High-Rise Skinny, Black, $68
Ellen Hoffman, Insider Reviews executive editor: Authentic Stretch High Rise Cigarette Ankle, Black, $78
Malarie Gokey, Insider Reviews guides editor: Authentic Stretch High-Rise Skinny, Black, $68