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KEURIG CRASHES

Aug 6, 2015, 02:26 IST

YouTube/Keurig Hack

Keurig Green Mountain shares slumped 25% in after-hours trading Wednesday after the company reduced its forecast for sales and announced plans for layoffs.

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In third-quarter earnings results, the maker of coffee brewers said it now expects a percentage fall in sales in the low- to mid-single digits this year.

During the quarter, adjusted earnings per share came in at $0.80, versus the forecast for $0.78 according to Bloomberg. Sales missed forecasts, at $969.5 million, versus $1.04 billion forecast.

The company also announced that it plans to reduce its workforce by 5%.

CEO Brian Kelley said in the statement, "While we are not pleased with our revenue growth, we delivered earnings at the high end of our previous guidance."

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The company's newest machine, called the Keurig 2.0, failed to take off as expected. During the quarter, brewer and accecory net sales fell 26%.

Shares were briefly halted after the market close.

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