Mitsubishi was on the brink of death in the US a few years ago. But now its CEO is fighting to bring it back to its former glory.
- Fred Diaz took over as president and CEO of Mitsubishi Motor North America in April.
- Diaz, a former executive with Nissan and RAM Trucks, will be tasked with returning Mitsubishi to prominence in the US.
- Mitsubishi has experienced sales growth over the past five years but is still trying to recover a disastrous period at the end of the last decade.
- Diaz believes the Mitsubishi's membership in the Nissan-Renault-Mitsubishi Alliance will do wonders for the brand.
On his first day as Mitsubishi Motors North America's CEO in April, Fred Diaz held a town hall with is employees. The message was simple.
"I needed them to know that I'm not a Nissan employee who is on loan," Diaz told us in an interview. "I'm 100% Mitsubishi."
"We're family now," he added.
In October of 2016, Nissan acquired 34% controlling interest in MMNA's parent company, Mitsubishi Motors, valued at $2.3 billion. This move created the Renault-Nissan-Mitsubishi Alliance.
As part of the Nissan's takeover, opportunities were created that allowed executives to crossover to Mitsubishi. ...
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