Stuart Kronauge, CMO of Beyond Meat, to speak at the Business Insider Global Trends Festival 2020
Kronauge leads Beyond Meat's global marketing efforts. Recently there has been increasing market demand for plant-based meat products, mostly led by flexitarians, Business Insider previously reported.
Beyond Meat is one player that's cashing in on the trend. The company's earnings have beat Wall Street's expectations in recent months, with revenue growing 69% year-over-year in Q2.
The company announced in August that it would open an e-commerce site to take its products direct-to-consumer. In September, it said it would roll out new meatless meatballs made from pea protein and brown rice to be sold in grocery stores.
Previously, Kronauge was president of the Sparkling Business Unit for Coca-Cola North America, overseeing a portfolio of brands including Coca-Cola, Diet Coke, Coke Zero Sugar, Sprite, Fanta and others. Part of her strategy was introducing smaller bottles and cans with less sugar and calories per package.
Hear Kronauge speak at the Business Insider Global Trends Festival. Get your tickets today.