When Steve Jobs introduced the iPad nearly 10 years ago, he described it as "the best browsing experience you'll ever have."
"It's unbelievably great. Way better than a laptop, way better than a smartphone," Jobs said on stage in January 2010.
The original iPad cost between $499 and $829. Since then, the device has gone through several iterations and several price points — in 2019 alone, Apple unveiled a new 10.2-inch iPad, iPad Mini, and the iPad Air.
Snapchat debuted in the App Store in the summer of 2011 as a messaging app for sending disappearing photos. At the time, it was called Pictaboo, but it had the same now-famous ghost icon, Ghostface Chillah.
By September 2011, the name had changed to Snapchat and the app began to catch on with teens.
Six years later, Snapchat is owned by a $22 billion public company, Snap Inc., and has expanded into TV-like shows, partnerships with publishers, hardware products, and augmented reality.
Oculus VR began in a garage in Irvine, California, in June 2012. Then-19-year-old Palmer Luckey launched the company on Kickstarter, raising nearly $2.5 million for his virtual reality headset. After raising an additional $16 million in funding, Luckey sold Oculus to Facebook in 2014 for $2 billion.
Now, Luckey has left Oculus, but the VR company lives on at Facebook. Oculus currently offers three headsets: the Rift S, Quest, and Go.
Stripe, a startup aimed at disrupting online payments, officially launched in September 2011. Now, companies from Target to the NFL use Stripe's technology to power payments in their websites and apps.
Eight years after launch, Stripe is worth about $35 billion.
Lyft launched in 2012 as a ride-sharing app. The idea morphed out of Zimride, a company founded by John Zimmer and Logan Green that offered carpooling for long-distance rides and campus car-sharing programs.
Fast forward to 2019 and Lyft is now a $13 billion company that's dabbling in electric scooters, bike share, and self-driving car technology. The 7-year-old startup went public earlier this year.
Pinterest, a search and discovery app and virtual "pinboard," was founded in March 2010.
Today, the app has over 300 million monthly active users and has moved on from basic searching and pinning: Pinterest is experimenting with shopping, machine learning and vision, and camera search both in the app and around the web.
Pinterest went public in 2019 and is currently a $10 billion company.
Twitter cofounder Jack Dorsey launched Square in October 2010 after a friend of his couldn't make a sale because he couldn't process American Express cards.
Square was conceived as a mobile-payments service that could process credit cards with an app and a reader that plugged into smartphones.
These days, Square offers additional hardware products like a terminal, register, and contactless payments reader and is a $27.5 billion public company.
4G networks may seem like a given these days, but they've been around for less than a decade. The networks promised to make the mobile internet much faster and much better and were an upgrade to the 3G wireless network.
Founder Stewart Butterfield started working on work-chat app Slack in 2012. The first iteration of the app was a web-based massively multiplayer game, but it didn't quite work out. Fast-forward to 2013 and the Slack team knew they had a product on their hands that other companies would actually use.
"We begged and cajoled our friends at other companies to try it out and give us feedback," Butterfield said in an interview with venture capital firm First Round Capital.
Apple's AirPods wireless earbuds are so ubiquitous now, it's hard to believe they've only been around for three years.
The buds were unveiled alongside the iPhone 7 in September 2016. The iPhone 7 was Apple's first iPhone without a headphone jack, and AirPods were intended to be a companion for the new phone.
Now, Apple sells two versions of AirPods — AirPods and AirPods Pro — and the earbuds have become a major boon to Apple's business: Analysts predict AirPods could become the company's third-largest product by 2021.
12. Amazon Echo
Amazon introduced its Echo device in 2014, a home speaker with a virtual assistant, Alexa, built in. The initial pitch of the Echo was a way to control your music using just your voice.
In 2019, the Echo can do a lot more than play music: The device can act as a smart home hub and a way to shop on Amazon, as well as the brains behind an entire household's operations. Alexa can supply your calendar, add items to your shopping list, answer random queries, and more.
Plus, Amazon has since introduced an entire lineup of Echo devices, like the Show with a built-in screen, the Studio for high-end audio, and the Dot for making your home "smart" in every room.
13. The Apple Watch
Apple revealed the first Apple Watch at its September keynote in 2014, but the watch didn't officially go on sale until April 2015.
The watch was significant for Apple because it was the company's first brand-new piece of hardware since Apple cofounder Steve Jobs died in 2011. But it also sparked the growth of the wearables industry, a category Apple now dominates — the Apple Watch reportedly owns nearly 50% of the market share in 2019.
Since the Apple Watch's lauch, Apple has introduced several more versions, the latest being the Apple Watch Series 5 released in September.
14. Microsoft Surface
In June 2012, Microsoft launched a new foray into PCs with the Microsoft Surface, a tablet-laptop hybrid that then-CEO Steve Ballmer described as "a whole new family of computing devices from Microsoft."
Now, Microsoft has vastly expanded its Surface lineup, offering several iterations of the device like the Surface Go, a smaller, lighter tablet; the Surface Studio, a pro-level desktop PC; and the Surface Book, a touchscreen laptop.