'Take the Culture BACK': Trump allies encourage supporters to force baristas to write the president's name on Starbucks cups - again
- Trump supporters are rallying around a man who says he told baristas his name was "Trump MAGA" and made Starbucks workers yell the phrase in a Washington, DC store.
- Sebastian Gorka, Trump's former deputy assistant, tweeted that he loves the story.
- This is the second time that Trump supporters have started a movement to tell baristas their names are "Trump" as a ploy to win a "culture war."
Trump supporters are rallying around a man who told Starbucks baristas his name was "Trump MAGA" - and this is not the first time.
"When asked for a name for my cup I said: 'Trump MAGA,'" Brad Blakeman, a right-wing figure who previously served on George W. Bush's senior staff, posted on Facebook.
The post continues: "With a smirk the Barista said: 'We just need one name.' I replied: 'It goes together.' Then I sat back and made them call out 'TRUMP MAGA DECAF CAP' 3 Times before I picked it up."
It is unclear if Blakeman seriously did this - he posted a similar story on Facebook in September using an obviously photoshopped picture of a stock photo of a Starbucks cup. Either way, the response to Blakeman's post has been both earnest and supportive.
Sebastian Gorka, Trump's former deputy assistant, posted a screenshot of a photo of Blakeman's post. "I LOVE this," the caption reads. "Take the Culture BACK!!"
Many comments on Blakeman's post and Gorka's tweet have been similarly supportive, with some people pledging to do the same at their local Starbucks.
Starbucks has become a magnet for protests from the right, due to the company's progressive policies on issues such as immigration and gay rights. In February, some customers threatened to boycott the coffee giant after the company spoke out against the executive order barring immigrants from seven majority-Muslim countries from entering the US.
Last November, alt-right personality Baked Alaska challenged Trump supporters to complete a similar stunt.
"We have a culture war to win," Baked Alaska said in a Periscope video, in which he complained about alt-right Twitter suspensions and accused liberals of making white people and men feel guilty. "If someone is getting so triggered, they can't write Trump on a coffee cup at Starbucks and they're crying liberal tears and they're calling the cops, that's insane."
According to Baked Alaska, the purpose of asking baristas to write "Trump" on cups is to "trigger SJW" employees (SJW is an abbreviation for social justice warrior, a derogatory term for feminists and progressives). He says that asking to write Trump on the cups is a way to normalize Trump and the alt-right.
At the time, Starbucks told Business Insider that the coffee chain does not require employees to write or call out names provided by customers.
"Over the years, writing customer names on cups and calling out their names has been a fun ritual in our stores," the coffee giant said in a statement. "Rarely has it been abused or taken advantage of. We hope and trust that our customers will continue to honor that tradition."
The Future of Retail 2018 by the BI Intelligence Research Team.
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