Target has come a long way since its Photoshop fail of 2014 with real photos of real women

Target is keeping it real in its new body positive swimwear campaign, which is entirely photoshop free. 

The retailer has partnered with creator and dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot, and TV host and model Kamie Crawford. The women have posted unairbrushed images of themselves modeling the new collection on social media. 

"Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices," a Target spokesperson said in a press release. "It was important to us to use photography that represented their true beauty, without filters." 

Target was criticized for its excessive photoshopping of models in 2014.