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The 25 celebrities and athletes who make the most money per Instagram post, ranked

Jul 23, 2019, 17:57 IST

Charley Gallay/Getty Images for LACMA

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  • The Instagram rich list for 2019 is out, and it shows that the Kardashian-Jenner family still reigns supreme when it comes to what celebrity earns most per post on Instagram.
  • Kylie Jenner took the top spot in the ranking for the second year running, earning an estimated $1.2 million per Instagram post.
  • This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers.
  • The list is based on HopperHQ's estimates.
  • Visit Business Insider's homepage for more stories.

The Instagram Rich List for 2019 is out, and it shows that the Kardashian-Jenner clan still reigns supreme.

For the second year running, Kylie Jenner held the top spot as the celebrity who charges most per post on Instagram; her sisters, Kim Kardashian and Kendal Jenner weren't too far behind, however.

This annual list is put together by HopperHQ, an Instagram scheduling tool that analyzes internal and publicly available data to determine the highest-paid celebrities and influencers on the social media app.

HopperHQ factors in average engagement, how often the person posts, and the number of followers they have to work out how much these celebrities could charge per post. The list is then ranked based on these estimates.

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Influencers are categorized into eight core verticals: Celebrity, beauty, fashion, fitness, food, lifestyle, sport, and travel.

Here's who earns most per Instagram post, according to HopperHQ:

25. Conor Mcgregor

Instagram handle: @thenotoriousmma

Niche: Sport

Followers: 31.4 million

Cost per-post: $169,000

24. Luis Suarez

Instagram handle: @luissuarez9

Niche: Sport

Followers: 34.3 million

Cost per-post: $184,000

23. Virat Kohli

Instagram handle: @virat.kohli

Niche: Sport

Followers: 38.1 million

Cost per-post: $196,000

22. Zlatan Ibrahimovic

Instagram handle: @iamzlatanibrahimovic

Niche: Sport

Followers: 37.4 million

Cost per-post: $200,000

21. Gareth Bale

Instagram handle: @garethbale11

Niche: Sport

Followers: 40.5 million

Cost per-post: $218,000

20. Ronaldo de Assis Moreira

Instagram handle: @ronaldinho

Niche: Sport

Followers: 47.2 million

Cost per-post: $256,000

19. Priyanka Chopra Jonas

Instagram handle: @priyankachopra

Niche: Celebrity

Followers: 43.3 million

Cost per-post: $271,000

18. LeBron James

Instagram handle: @kingjames

Niche: Sport

Followers: 50.6 million

Cost per-post: $272,000

17. David Beckham

Instagram handle: @davidbeckham

Niche: Sport

Followers: 57.5 million

Cost per-post: $357,000

16. Demi Lovato

Instagram handle: @ddlovato

Niche: Celebrity

Followers: 73.1 million

Cost per-post: $458,000

15. Kevin Hart

Instagram handle: @kevinhart4real

Niche: Celebrity

Followers: 77.3 million

Cost per-post: $480,000

14. Khloe Kardashian

Instagram handle: @khloekardashian

Niche: Celebrity

Followers: 96.5 million

Cost per-post: $598,000

13. Kendall Jenner

Instagram handle: @kendalljenner

Niche: Celebrity

Followers: 114 million

Cost per-post: $611,000

12. Lionel Messi

Instagram handle: @leomessi

Niche: Sport

Followers: 126 million

Cost per-post: $648,000

11. Nicki Minaj

Instagram handle: @nickiminaj

Niche: Celebrity

Followers: 104 million

Cost per-post: $651,000

10. Justin Bieber

Instagram handle: @justinbieber

Niche: Celebrity

Followers: 115 million

Cost per-post: $722,000

9. Neymar da Silva Santos Junior

Instagram handle: @neymarjr

Niche: Celebrity, sport

Followers: 123 million

Cost per-post: $722,000

8. Taylor Swift

Instagram handle: @taylorswift

Niche: Celebrity

Followers: 119 million

Cost per-post: $748,000

7. Beyonce Knowles

Instagram handle: @beyonce

Niche: Celebrity

Followers: 130 million

Cost per-post: $785,000

6. Dwayne Johnson

Instagram handle: @therock

Niche: Celebrity

Followers: 150 million

Cost per-post: $882,000

5. Selena Gomez

Instagram handle: @selenagomez

Niche: Celebrity

Followers: 153 million

Cost per-post: $886,000

4. Kim Kardashian West

Instagram handle: @kimkardashian

Niche: Celebrity

Followers: 144 million

Cost per-post: $910,000

3. Cristiano Ronaldo

Instagram handle: @cristiano

Niche: Celebrity, Sport

Followers: 176 million

Cost per-post: $975,000

2. Ariana Grande

Instagram handle: @arianagrande

Niche: Celebrity

Followers: 160 million

Cost per-post: $996,000

1. Kylie Jenner

Instagram handle: @kyliejenner

Niche: Celebrity

Followers: 141 million

Cost per-post: $1,266,000

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