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The Biggest Mistake Young Startups Make When Testing Their Products

Kamelia AngelovaOct 31, 2013, 20:10 IST

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Abby Covert is an information architect who consults brands on user experience. During a presentation at Startup 2013 last week, Covert pointed out a key mistake eager, young entrepreneurs make when asking users to test their products. Click for sound.

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Produced by Kamelia Angelova, Alana Kakoyiannis and Will Wei