The most valuable brand in every state

Mark AbadiJul 3, 2018, 23:05 IST

Sundry Photography/Shutterstock

Brand Finance recently identified the most valuable brand from every US state.
Amazon is the most valuable from Washington state, as well as the most valuable brand in the entire US.
Other brands on the list include Nike in Oregon, Apple in California, and Marlboro in Virginia.

Amazon is officially the most valuable brand in the United States.

That's according to Brand Finance, a brand consultancy firm that released its annual list of the strongest brands in the US in June.

Brand Finance defines brand value as the collective value of a company's trademarks, including names, logos and designs, which create "distinctive images and associations in the minds of stakeholders, thereby generating economic benefits."

Amazon dethroned Google to take the top spot this year, and Apple overtook Google as well to become the most valuable brand among companies from California.

Below is a map of the most valuable brand in every state, from Nike in Oregon to FedEx in Tennessee. States without a brand in the top 500 are not listed.

Jenny Cheng/Business Insider

See The most valuable brand in every state >>

Alabama — Regions Financial Corp.

Brand value: $1.8 billion

National rank: 372

Arkansas — Walmart

Brand value: $61.5 billion

National rank: 8

California — Apple

Brand value: $146.3 billion

National rank: 2

Colorado – Dish Network

Brand value: $3.4 billion

National rank: 210

Connecticut — Spectrum

Brand value: $13.4 billion

National rank: 49

Delaware — Du Pont

Brand value: $2.7 billion

National rank: 257

Florida — Publix

Brand value: $6.5 billion

National rank: 101

Georgia — Home Depot

Brand value: $33.7 billion

National rank: 11

Iowa — Rockwell Collins

Brand value: $1.8 billion

National rank: 373

Idaho — Micron Technology

Brand value: $4 billion

National rank: 178

Illinois — McDonald's

Brand value: $24.9 billion

National rank: 24

Indiana — Anthem

Brand value: $10.1 billion

National rank: 61

Kansas — Sprint

Brand value: $7.5 billion

National rank: 89

Kentucky — Humana

Brand value: $9 billion

National rank: 68

Louisiana — CenturyLink

Brand value: $7.1 billion

National rank: 93

Massachusetts — General Electric

Brand value: $32 billion

National rank: 16

Maryland — Lockheed Martin

Brand value: $8.3 billion

National rank: 74

Michigan — Ford

Brand value: $17.3 billion

National rank: 39

Minnesota —UnitedHealthcare

Brand value: $18.6 billion

National rank: 34

Missouri — Bud Light

Brand value: $7.4 billion

National rank: 90

North Carolina — Bank of America

Brand value: $33.3 billion

National rank: 12

Nebraska — Union Pacific

Brand value: $7.9 billion

National rank: 81

New Hampshire — Timberland

Brand value: $1.4 billion

National rank: 434

New Jersey — Johnson's

Brand value: $17.7 billion

National rank: 37

Nevada — Wynn Resorts

Brand value: $3.1 billion

National rank: 233

New York — Verizon

Brand value: $62.8 billion

National rank: 7

Ohio — Pampers

Brand value: $6.3 billion

National rank: 105

Oklahoma — Devon

Brand value: $2.2 billion

National rank: 317

Oregon — Nike

Brand value: $28 billion

National rank: 21

Pennsylvania — Xfinity

Brand value: $26.1 billion

National rank: 22

Rhode Island — CVS

Brand value: $20.6 billion

National rank: 30

Tennessee — FedEx

Brand value: $18.2 billion

National rank: 35

Texas — AT&T

Brand value: $82.4 billion

National rank: 5

Virginia — Marlboro

Brand value: $30.5 billion

National rank: 18

Washington — Amazon

Brand value: $150.8 billion

National rank: 1

Wisconsin — Kohl's

Brand value: $4.2 billion

National rank: 172

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