Gen Zers on Tinder prioritize social justice and climate change in their bios, while millennials are more interested in finding a travel partner
- Tinder, the popular dating app, released a year-in-review report focusing mostly on Gen Z, the generation that comprises the majority of the app's current users.
- The report found that Gen Zers are most likely to mention causes like climate change in their user bios, further highlighting Gen Z as the activist generation.
- It also found that millennials are three times more likely than other groups to mention travel.
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Many Gen Zers will tell you that climate change is the "most urgent issue of their generation." But they aren't just marching about it - they're swiping with it in mind, too.
Tinder, the popular dating app, released a year-in-review report focusing on Gen Z, the generation that made up the majority of the app's users in 2019. The report found that phrases like "climate change," "environment," and "social justice" are the most popular inclusions in Gen Z user bios.
A 2018 Deloitte report similarly found that 77% of Gen Zers prioritize social activism to the point that they will only work at organizations that have values aligned with their own. And that attitude clearly isn't restricted to their professional lives.
Gen Zers want their romantic partners to be invested in social causes too
The Tinder report, with data sourced from the bios of all US-based Tinder users, also found that while Gen Zers are more likely to mention causes or missions, millennials are three times more likely to mention travel.
The distinction tracks - millennials are willing to spend more money on travel than any other generation, Business Insider previously reported. And, where Gen Zers are looking to have values align with an employer's, millennials are looking for their paycheck to cover basic expenses and fund vacations.
In 2018, a Business Insider survey found that Gen Zers tend to be more social justice-minded than their millennial counter parts. One 19-year-old from Virginia told Business Insider's Rachel Premack that "the biggest hurdle for my generation will be the environment and the polarization of political parties" while another Gen Zer from Illinois told Premack that "teens haven't been this politically active since the Vietnam War."
