Prepare to pay up to $17,000 over MSRP for these 15 cars with the worst dealer markups, including the Jeep Wrangler and Porsche Cayenne

Tim LevinSep 23, 2022, 22:46 IST

The Jeep Wrangler Rubicon.Jeep

Buying a car has always been a big purchase, but it's become especially hard on the wallet during the pandemic.
Dealers are asking thousands above MSRP for popular models from Ford, Jeep, and others.

Almost three years into the global pandemic, some impacts of the virus are still raging, including extraordinarily high prices for new cars.

Jeep Wranglers are displayed at a Manhattan dealership.Spencer Platt/Getty Images

On average, dealers are asking 10% above MSRP for new vehicles, according to a recent study by the car-shopping website iSeeCars. Compare that to pre-pandemic times, when salespeople would hand out aggressive discounts to move cars off of their lots.

View of a used car dealership in Ridgewood, Queens New York on January 19, 2022.Pablo Monsalve/VIEWpress/Getty Images

On average, dealers are asking 10% above MSRP for new vehicles, according to a recent study by the car-shopping website iSeeCars. Compare that to pre-pandemic times, when salespeople would hand out aggressive discounts to move cars off of their lots.

But that's not the worst of it. The analysis found that some of the most popular cars are being listed for up to 24% over suggested sticker price.

2022 Ford Maverick.Ford

That means if you want a hot model like a Jeep Wrangler, Porsche Cayenne, or Ford Bronco, you'll need to shell out thousands — sometimes almost $17,000 — more than those brands think their cars are worth.

The new Ford Bronco.Alanis King

That means if you want a hot model like a Jeep Wrangler, Porsche Cayenne, or Ford Bronco, you'll need to shell out thousands — sometimes almost $17,000 — more than those brands think their cars are worth.

Parts shortages have stunted vehicle production worldwide, leaving US dealers with millions fewer cars to sell.

Jeep Gladiator pickup trucks at a dealership.David Zalubowski/AP

According to the basic laws of supply and demand, they're now able to charge top dollar for the vehicles they have in stock. And buyers are paying up.

2020 Chevrolet Corvette.Kristen Lee/Business Insider

See the 15 models priced the highest above MSRP below. They're ranked based on the percentage over sticker that dealers are asking.

The 2022 Genesis GV70.Doug Berger for NWAPA

15. Genesis GV80

The 2021 Genesis GV80 SUV.Guillaume Fournier

Asking price: 18% or $10,124 above MSRP

14. Ford Maverick

The 2023 Ford Maverick Tremor.Ford

Asking price: 18.4% or $4,614 above MSRP

13. Jeep Gladiator

Jeep Gladiator Mojave.Jeep

Asking price: 18.5% or $8,478 above MSRP

12. Lexus RX 350L

2022 Lexus RX350L.Lexus

Asking price: 18.8% or $9,423 above MSRP

11. Mini Hardtop

The 2022 Mini Hardtop.Mini

Asking price: 18.8% or $5,426 above MSRP

10. Mercedes-Benz GLB

The Mercedes-Benz GLB.Mercedes-Benz

Asking price: 19% or $7,650 above MSRP

9. Chevrolet Corvette

2020 Chevrolet Corvette.Kristen Lee/Business Insider

Asking price: 19.5% or $14,697 above MSRP

8. Porsche Cayenne

The Porsche Cayenne.Porsche

Asking price: 19.6% or $16,750 above MSRP

7. Cadillac CT5

2022 Cadillac CT5-V Blackwing.Cadillac

Asking price: 19.9% or $8,335 above MSRP

6. Jeep Wrangler Unlimited (four-door)

Jeep Wrangler Unlimited.Jeep

Asking price: 20% or $8,877 above MSRP

5. Ford Bronco

The 2022 Ford Bronco.Ford

Asking price: 21.6% or $8,697 above MSRP

4. Lexus RX450h

The 2022 Lexus RX450h.Lexus

Asking price: 21.9% or $10,847 above MSRP

3. Genesis GV70

The 2022 Genesis GV70.Genesis

Asking price: 22.4% or $10,278 above MSRP

2. Porsche Macan

The Porsche Macan.Porsche

Asking price: 23.1% or $14,221 above MSRP

1. Jeep Wrangler

The Jeep Wrangler.Jeep

Asking price: 24.4% or $8,433 above MSRP

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Prepare to pay up to $17,000 over MSRP for these 15 cars with the worst dealer markups, including the Jeep Wrangler and Porsche Cayenne

Almost three years into the global pandemic, some impacts of the virus are still raging, including extraordinarily high prices for new cars.

On average, dealers are asking 10% above MSRP for new vehicles, according to a recent study by the car-shopping website iSeeCars. Compare that to pre-pandemic times, when salespeople would hand out aggressive discounts to move cars off of their lots.

But that's not the worst of it. The analysis found that some of the most popular cars are being listed for up to 24% over suggested sticker price.

That means if you want a hot model like a Jeep Wrangler, Porsche Cayenne, or Ford Bronco, you'll need to shell out thousands — sometimes almost $17,000 — more than those brands think their cars are worth.

Parts shortages have stunted vehicle production worldwide, leaving US dealers with millions fewer cars to sell.

According to the basic laws of supply and demand, they're now able to charge top dollar for the vehicles they have in stock. And buyers are paying up.

See the 15 models priced the highest above MSRP below. They're ranked based on the percentage over sticker that dealers are asking.

15. Genesis GV80

14. Ford Maverick

13. Jeep Gladiator

12. Lexus RX 350L

11. Mini Hardtop

10. Mercedes-Benz GLB

9. Chevrolet Corvette

8. Porsche Cayenne

7. Cadillac CT5

6. Jeep Wrangler Unlimited (four-door)

5. Ford Bronco

4. Lexus RX450h

3. Genesis GV70

2. Porsche Macan

1. Jeep Wrangler