+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

These photos show even the oldest mall in America isn't immune to the 'retail apocalypse'

Dec 28, 2017, 19:47 IST

Harrison Jacobs/Business Insider

Advertisement
  • Mall traffic across the country has declined by as much as 50% in recent years.
  • We visited Seattle's Northgate Mall, which is considered the first modern shopping mall in America.
  • Northgate is competing with online retail and adding amenities like couches and virtual reality experiences.

The holiday shopping season was a big win for retailers.

But it wasn't because Americans headed out to the mall in droves. Online sales were up 18.1% this year, driving much of the growth in consumer spending.

Visits to the mall, meanwhile, have declined by as much as 50% in recent years, according to an estimate from real estate research firm Cushman & Wakefield.

Advertisement

Like all malls today, America's first modern shopping mall, Northgate Mall, faces tremendous headwinds as American consumers shift their spending patterns. Northgate opened in 1950 in the outer neighborhoods of Seattle, Washington, and has so far survived for nearly 70 years as a hub of commerce.

Simon Property Group, Northgate's owner, has added amenities like couches, phone charging stations, virtual reality experiences, and massage chairs to draw shoppers to the mall - and keep them there.

We visited recently to see how one mall is trying to buck the "retail apocalypse."

Next Article