This Irish teen retailer that sells shirts for $1.60 wants to be the next Forever 21

Primark is revolutionizing fast fashion.

The Irish teen retailer arrived in the United States this year.

The retailer is known for its staggeringly cheap prices - some shirts are just $1.60!

And now, Bloomberg Businessweek's Matthew Campbell reports, the fast fashion chain is continuing its expansion in the United States, bringing dirt cheap clothing to the masses. In the continual limbo contest of fast fashion prices, Primark arguably wins.

But can it win in America?

Possibly. Campbell has outlined a few core components to Primark's business model that may prime it for success in the United States.

1. It sells a lot of cheap clothes.

2. The store has nailed managing its inventory.

3. Primark has excellent relationships with its suppliers.

4. It has mastered Instagram.

It's no secret that mastering Instagram is crucial to being a relevant apparel company. In fact, that's partially why Zara is currently ruling the fast fashion sector.

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