+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

This Middle Eastern restaurant chain is expanding in the US - here's what it's like to eat there

May 10, 2016, 23:40 IST

Hollis Johnson

A slice of Lebanon has come stateside, and it seems as though it's here for the long run.

Advertisement

Semsom, a Lebanese fast-casual chain with about a dozen locations in Kuwait, Saudi Arabia, and Oman, is planning to open two more locations in New York City, according to The Wall Street Journal.

Lebanese entrepreneur Christine Sfeir - who in 1998 opened Lebanon's first Dunkin Donuts franchise at age 22 and has grown it to a 30-store operation - started Semsom in 2008.

By 2011, the first franchise opened in Saudi Arabia, and Semsom quickly became the fastest-growing company in Lebanon.

With an ambitious expansion goal by 2020, Semsom is poised to make waves in the fast-casual marketplace.

Advertisement

I decided to see for myself if Semsom has what it takes to tackle America's toughest restaurant market: New York City.

Next Article