Victoria's Secret reportedly might kill its iconic annual fashion show as it rethinks 'literally everything' about its business
- Victoria's Secret is "rethinking" its famous annual fashion show, CNBC reports.
- L Brands CEO Les Wexner said in a memo to employees on Friday that the company doesn't believe "network television is the right fit" for the show, according to CNBC's Lauren Thomas.
Victoria's Secret is "rethinking" its famous annual fashion show, CNBC reports.
L Brands CEO Les Wexner said in a memo to employees on Friday that the company doesn't believe "network television is the right fit" for the show, according to CNBC's Lauren Thomas.
"In 2019 and beyond, we're focusing on developing exciting and dynamic content and a new kind of event - delivered to our customers on platforms that she's glued to … and in ways that will push the boundaries of fashion in the global digital age," the memo reads.
Here's the full memo that was obtained by CNBC:
Dear Associate,
For the past few months, we've said that we are taking a fresh look at every aspect of our business - from merchandising, marketing and brand positioning, to our real estate portfolio, digital business and cost structure … literally everything. We have made enormous progress in a very short time, and are looking forward to a successful fall and holiday with an elevated, fashion-forward assortment …
The strength and positive perception of the Victoria's Secret brand is unparalleled, and our fashion show has revolutionized the mix of fashion and entertainment around the world … a key factor in the building of the brand.
Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria's Secret Fashion Show. Going forward we don't believe network television is the right fit. In 2019 and beyond, we're focusing on developing exciting and dynamic content and a new kind of event - delivered to our customers on platforms that she's glued to … and in ways that will push the boundaries of fashion in the global digital age. I've never been more excited about the power of this brand and where it's going … John and team are re-birthing the brand.
Best regards,
Les