+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Want 75 Million App downloads without spending a Penny? Read on!

Feb 11, 2016, 16:04 IST

Advertisement
India’s going to be the world’s largest mobile games market by 2018. If you’re an independent app developer, there’s no ‘Made in India’/’Made for India’ app. The internet’s your playground, and you’ve got to do something big buddy, something on a global scale to make it reaaaally count. #BadGrammarAlert

No matter what your Profs say, everybody ain’t got to launch an e-commerce/hyper-local startup! VCs stop funding those please, we’ve enough options already. Spare us the multiple tabs horror.

Hey crème de la crème of Indian youth (read IIT/NITians)!

How about an app startup? That saves you thousands of dollars in warehousing space, and kilo-calories of energy running around trying to fix logistic loopholes.

Meet Kejriwal. Nope, not that one.

Advertisement

Alok Kejriwal is CEO and Co-founder, Games2win. His is one of the most popular gaming companies in India. His games crossed a billion minutes of engagement in 2015, and was among the US’s Top Free iTunes Apps. Google gave him the ‘Top Developer’ tag, a rare honor reserved for only hundreds among the millions of app developers on Play Store.

Now, Kejriwal didn’t go to IIM A/B/C/D/E, you get the drift. He’s a self-made man who doesn’t believe in ‘you’ve to spend money to make money’. True to the Kejru brand of blowing cash, he accepts, “I’ve never known how to spend money.”

I met Alok at IIT Bombay, and got to know of the 7 deadly sins he uses to drive traffic to his games. What’s that?

This is Hieronymus Bosch's 'The Seven Deadly Sins and the Four Last Things'. Read more here.

Alok swears by these. He says we can leverage the natural instincts in a human being to our advantage. Just take these, and shoot it into your head.

Advertisement
Here are the 7 deadly sins and how they can help in your quest for app downloads.

Disclaimer: This ain't a one-trick Pony!
Next Article