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Burger King is rolling out the Impossible Whopper across America. Chains including Tim Hortons and Little Caesars have recently announced deals with Beyond Meat and Impossible Foods. And, Del Taco is celebrating its recent debut of the Beyond Taco as one of its most successful new menu item launches.
"Since launching 11 days ago, we are very encouraged by increases in both check and traffic, as this new product platform is bringing in many new or lapsed users and appealing to regular Del Taco guests, who are all eager to sample our Beyond Taco offerings," CEO John Cappasola told investors earlier in May.
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Business Insider had the chance to taste-test the Beyond Taco soon after it hit menus at Del Taco locations across the US.
Del Taco serves two tacos made with Beyond Meat products: the Beyond Taco, which simply substitutes ground beef for plant-based proteins, and the vegan, cheese-free Beyond Avocado Taco.
Both tacos look like they could fit in among Del Taco's fast-food fare. Neither is aiming to be a gourmet Tex-Mex product — just a standard taco sans meat.
Frankly, if we didn't know that the Beyond Taco uses a mixture of plant-based ingredients instead of beef, we would not have even noticed that difference.
While it can be difficult to capture the texture of a steak or burger, Beyond Meat handily imitates the goopy yet granular mouthfeel of taco meat.
In terms of flavor, it hits all the important benchmarks, capturing the spice and mix of crunch and mush that have won fast-food hardshell tacos a legion of fans.
The Beyond Taco, in particular, captures the classic Del Taco flavor with the mellow — almost bland — cheesy topping.
The Beyond Taco is a perfect representation of where meat substitutes are going in 2019. They aren't an upscale replacement toppling fast-food infrastructure in favor of gourmet, vegan options.
Beyond Meat and Impossible Foods are providing meat substitutes that infiltrate the existing fast-food ecosystem. And, the Beyond Taco succeeds in being a fast-food taco — nothing less, nothing more.