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You Would Have Made An Insane Amount Of Money If You'd Invested In A Newspaper Company 6 Years Ago

Aug 5, 2014, 02:19 IST

Leigh Vogel/Getty

1,436.45%.

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That's the return on shares of media company Gannett since they bottomed at $2.14 on March 9, 2009, the same day the S&P 500 bottomed out at 676, through the end of last week, when Gannett closed at $32.88.

And on Monday, Gannett added another 4.4%, closing at $34.32.

This incredible run highlights one of the many ways that amid a huge rally in stocks since the bottom of the financial crisis, a number of individual stocks, which aren't necessarily the sexiest names, have had rallies that far outpace the 180% gain seen for the S&P 500.

To put Gannett's rally in some hard dollar terms, $100 invested in shares of Gannett in March 2009 would be worth more than $1,400 today.

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Now, of course, no one buys exactly at the bottom or sells exactly at the top, and factoring in various fees that are incurred when actually buying and selling stocks, this is just a theoretical exercise.

But in 2009, common shares of Gannett were effectively left for dead: in the five years ahead of the stock's bottom, shares had lost more than 97% percent of their value.

The newspaper industry still has its problems, but Gannett has managed to diversify itself, with the company in the second quarter earning two-third of adjusted EBITDA from its broadcasting and digital segments.

Here's the incredible performance of Gannett through the end of last week. In chart form.

Yahoo Finance

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