Coca-Cola To Drop Controversial Chemical From Its Drinks
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According to the company, the ingredient, known as brominated vegetable oil or
Commenting on the development, Josh Gold, spokesperson for Coca-Cola, said that the chemical concerned is not used in many countries.
The Associated Press reported on Sunday that Coca-Cola is dropping BVO from Powerade, after PepsiCo had made a similar move in 2013.
On Monday, Coca-Cola said all its drinks are “safe and comply with regulations” in different countries around the world. It further added that the BVO is used to “improve the stability of its drinks and prevent certain ingredients from separating.” However, the company will drop the chemical in order to be consistent with the ingredients it uses around the world.
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The recent shift towards natural food has led some brands to avoid using controversial ingredients or chemicals.
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