Know how Tata Motors plans to give Honda, Hyundai and Toyota a run for their money
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With Mahindra & Mahindra speeding past Tata’s grip in the utility vehicle segment over the past decade-and-half, Tata Motors plans to introduce half a dozen of these cars in next 3-4 years. The ET suggests, the range would include vehicles right from compact SUVs meant for the urban buyer to rugged offerings targeting rural markets and premium crossovers.
This comes at an alarming juncture when Tata Motor’s
The company's renewed focus on UVs is primarily because of lower competition in the segment. It is also a higher margin business, and for the company to make a comeback and hit sizeable volumes, UVs will offer a faster path to recovery, the ET reports.
"It is a timely and a right move, as the segment is hot right now and offers higher margins,"
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Among the cars in pipeline, a 5-seater compact SUV based on Nexon concept and resembling a mini Evoque is expected to hit the market in later 2016. This will be pitted against Ford EcoSport.
Termed as
Also in pipeline are the joint products of JLR and Tata Motors, Q501 and Q502. It is also considering a 7-seater version on the X1 platform, called X107, and a 9-seater on the X6 platform, codenamed X602.
The new range along with the existing vehicles — Sumo, Safari, Storme and Aria — will make Tata Motors have probably the largest portfolio of UVs in India to rival Mahindra, which itself has many launches lined up in 2015.
(Image: India Times)
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