Meet the IIM-A Professor who predicted Donald Trump's win much before US Presidential results were out

Advertisement
Meet the IIM-A Professor who predicted Donald Trump's win much before US Presidential results were outIn the run up to US Presidential elections, when candidate Donald Trump was catching everyone's attention with his bizarre comments in public, and media and social media surveys were busy predicting his defeat, Professor Dheeraj Sharma, a marketing faculty member at IIM-A, had already declared him a winner.
Advertisement

He had predicted Donald Trump would be the next US president, on September 26th. His judgment, however, was based not on gut feeling, but data.

Sharma had conducted a survey of 590 people in five US states — Florida, Michigan, Pennsylvania, Georgia and Virginia — to know who would be the president of the USA.

His analysis was based on four major criteria including people's liking, trust, distrust and hate along with the content of speeches by the two candidates Hillary Clinton and Donald Trump.

The outcome of the survey showed that even as Clinton was better than Trump on political knowledge and expertise in functional competency, but both were identical in managerial ability.

Advertisement

It also noted that Trump was a better motivator than Clinton.

"Trump was able to provide a vision for us (US citizens) which resonated best with the average American," noted the survey, based on the views of the surveyed American people.

Sharma said Trump used 24% more abstract communication in his speeches compared to Clinton.

"Hillary focused more on data and figures in her speeches, but Trump used to deliver speeches that attracts popular sentiment, which resulted in his capturing people's support," he said.

It's not without a reason that people equate Modi's charisma with that of Donald Trump. Both are great orators who can turn the electoral game in their heavy, by connecting with masses.