RANKED: The 30 most creative women in advertising - 2016

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Marissa Shrum and Jessica Coulter


Jessica Coulter and Marissa Shrum are both on this year's list.

Advertising is still an industry dominated by men. W omen hold just 30% of leadership positions in the ad world, according to data from Institute of Practitioners in Advertising .

Initiatives like The 3% Conference and SheSays have helped to highlight and perhaps partially remedy the problem, but there's still no doubt that women are under-represented. That's why each year we put out a call for entries for our annual rankings for the most creative women in Adland.

From these nominations, paired with our own research, we selected 30 of the most impressive women in advertising. Factors we considered included recognition within the industry, seniority in their respective agencies, size of the shop, and stand-out creative work that's garnered attention outside of the advertising world.

Our list is by no means complete. But it does feature some of the fiercest talents in the business. Congratulations to everyone who made the list.

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