H&M; YouTube
H&M's Christmas spot was directed by Wes Anderson and stars Adrien Brody.
Globally, the most popular Christmas ad this year came from British department store John Lewis, which has become a brand synonymous with festive marketing.
In fact, six of the top 10 Christmas ads watched on YouTube were for British companies, or global ads, made by a British ad agency. (Adam&EveDDB created three of the spots in the top 10).
"The excitement, buzz and creativity around Christmas adverts shows that this 'ads as entertainment' moment is quickly becoming a great British cultural export, much like America's Superbowl," David Black, managing director of branding at Google UK, said in a statement: "Not only are users around the world turning to YouTube to watch and engage with the ads, but more and more brands are tapping into this opportunity to share emotional stories."
Scroll down to see the global top 10 most popular Christmas ads of 2016 ↓↓↓
Methodology: This ranking was based on an algorithm that includes paid views, organic views, and how much of a video people watched. YouTube applied a filter to capture the ads referring to Christmas.
