Audi's Super Bowl ad went down well with viewers on game day.
The spot, which promoted the Audi V10 Plus, was sound-tracked by David Bowie's 1972 hit "Starman."
Airing just a month after Bowie's death, the ad - which depicted a retired astronaut who had become bored of life (until his son gave him a spin in his new Audi) - certainly stirred emotions. It was created by ad agency Venables Bell & Partners.
Solid tribute to David Bowie. Well done @Audi
- Ryan Nowicki (@rjnowicki) February 8, 2016Audi scores first. Beautiful, and Bowie
- mark harris (@mdharr1s) February 8, 2016
Damn you, Audi, for making us cry about Bowie for the 37th time this month (yes we know it's only Feb. 7) #SB50
- Upworthy (@Upworthy) February 8, 2016Audi's ad may be first Super Bowl spot to be worthy of the appearance...one suspects David Bowie hat tip at end was inserted later
- Brian Steinberg (@bristei) February 8, 2016@tab_campbell @Automotive_News @Audi too soon for the Bowie track
- jp smi (@processanalyzer) February 8, 2016
