Attention: Here the top 3 video-on-demand trends that will rule 2016
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With Amazon Prime Video launching in India, earlier today, it's official. To get a better understanding of the scenario, we caught up with Rajiv Vaidya, CEO,
Here's what he said:
1. Let’s go regional:
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2. Micro transactions & cashless transactions:
According to the Frost & Sullivan report there are 66 million unique connected video viewers in India, of which 1.3 million are paid video subscribers. Online video subscription numbers fluctuate dramatically every month. The number of unique online video viewers will grow from 66 million in 2015 to 355 million in 2020. The country is heading for a cashless economy with a colossal change in the way netizens make their day to day transactions. E-payments and mobile wallets are getting more popular among the millennials in the country. Digitisation of cash will accelerate over the next few years. Noncash payment transactions, which today constitute 22% of all consumer payments, will overtake cash transactions by 2023. Digital payments instruments will drive the growth in non-cash payments, according to the
3. Cord Cutting:
Today’s viewers have a choice of a host of viewing platforms to choose from, including digital television, internet, tablets and smartphones. Revolutionary app-powered devices like Roku,
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