Doritos Launches Bizarre 'Roulette' Edition Where Some Chips Are Insanely Hot
Consumers are calling the chips "dangerous" and "a solid slap in the face" and hundreds of people are posting videos of themselves eating the chips on YouTube.
"Aside from the spice, these chips look and taste just like a regular Nacho Cheese Dorito," according to a review by the blog The Impulsive Buy. "So you really have no idea what you're going to get until you pop it in your mouth."
The new flavor was launched in Canada last month. A PepsiCo Canada spokesman told us he couldn't comment on whether they would be coming to the U.S.
Here's what people are saying on Twitter.
#BurnSelfie Doritos roulette How hot are these chips! pic.twitter.com/QpwAKiMfqG
- Michael Deschenes (@madwitt) June 26, 2014
Doritos Roulette don't play. They're dangerous.
- dajanae. (@IamDajanae) July 3, 2014
Genius! RT @unclegrambo: RT @scottgum: They've just launched Doritos Roulette. Some chips in each bag are TOO SPICY. pic.twitter.com/s0iTwlvQw8
- David Aronchick (@aronchick) July 3, 2014
I regret eating too many doritos roulette chips. I practically got all the spicy ones
- Paolo (@TheGreenRaptor) July 3, 2014
Do NOT try roulette Doritos unless you wanna die #deyspicey #cantdeal
- Alanna Collins™ (@someAlannachick) July 3, 2014
Roulette Doritos are an adventure in a bag. That is all.
- Adorkable Nurse (@LiisaTS) July 3, 2014
Playing @Doritos #Roulette. First chip and I'm out.
- Trevor Walker (@WalkerTrevor) July 3, 2014
@agergnick bought another bag of those Roulette Doritos. You weren't kidding my mouth is on fire. #CasualSnackFoodOfTheDevil ??
- Adam Brown (@AdamBrown18) July 2, 2014
Just tried some Roulette Doritos and took a #BurnSelfie pic.twitter.com/Fo4zsXNXtV
- Caity (@caity_tweets) July 2, 2014
The new roulette Doritos are basically anxiety in a bag. I ended up taking tiny licks of each chip, and making a pile out of the spicy ones.
- heu (@jillhueller) July 2, 2014
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