Emirates is beating Delta, United, and American by evoking the Golden Age of air travel
One of the symbols of Emirates' quality service is its cabin crew, who are recruited from around the world.
On Thursday, at the US Open, Emirates' flight attendants put on an elaborate display of tennis skills along with a give away of free tickets at New York's Arthur Ashe Stadium.
This is just the latest example of the airline's efforts to position itself as the airline market's purveyor of classy travel.
Last year, the airline released an ad titled "The Golden Age," in which the airline evokes the lost glamour and luxury of flight.
In the commercial, the Dubai-based carrier referenced the legendary service of Pan Am's Jet Clippers of the 1950s and 60s. This was then contrasted with the crowded, impersonal experience of modern air travel. Finally, the airline argued that if you're looking for an updated Jet Set experience, Emirates is the place to be.
And the critics seem to agree. In July, the Dubai-based carrier won the award for best airline in the world from consumer aviation website Skytrax, beating major US airlines like Delta, United, and American.
Tensions between the "big 3" Middle Eastern airlines and the US commercial carriers have been brewing for awhile.
Emirates- along with fellow Middle Eastern carriers Qatar and Etihad - are embroiled in a contentious dispute with a coalition of US airlines. American, Delta, and United Airlines accuse the Gulf trio of having received more than $42 billion in government subsidies over the past decade.
In addition to the US Open, Emirates is engaged in a host of other international sports sponsorships ranging from Arsenal FC to Formula One racing.
Check out Emirates' cabin crew in action at the 2016 US Open.
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- India Inc marks slowest quarterly revenue growth in January-March 2024: Crisil
- Nothing Phone (2a) India-exclusive Blue Edition launched starting at ₹19,999
- SC refuses to plea seeking postponement of CA exams scheduled in May
- 10 exciting weekend getaways from Delhi within 300 km in 2024
- Foreign tourist arrivals in India will cross pre-pandemic level in 2024
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market